Check out the results of this fascinating discussion at the AMA Toronto, moderated by Jim Warrington. Panelists: PepsiCo, Wind Mobile, Studentawards, Stryde and Scotiabank.
Fantail Communications Inc.
Everybody Speaks Out
FutureThink: Leveraging the Next Customer
BRAND AS A BUSINESS SYSTEM: Report of the June 3, 2010 AMA Seminar
Brand as a Business System: A Guide to Successful Marketplace Performance
Read the summary report of a roundtable discussion chaired by Fantail's Jim Warrington, featuring Rogers, Canada Post, GE Canada, Brand Finance Canada and Hotspex.
Social Media. Who needs it?
Uh, all of us marketers do. They say there are only two certainties in life: death and taxes. I’d like to think one more should be added: marketing using social media. Its meteoric rise as a targeted marketing channel is changing the marketing landscape so rapidly that marketers are constantly catching up to its development. For public relations professionals, we must now think as everyone as a potential source for disseminating information about companies and their products and services. The traditional PR model is no more and a new one is developing. Here are Fantail Communications’ observations on the biggest media trends affecting the planning of a PR program.
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Art of Persuasion 2010
PR Today and Tomorrow: A Fantail Top Ten List