In our ten years, we have told dozens and dozens of stories – creating calls, sales, media intrigue, stakeholder buy-in, new customers, internet buzz. Media relations, online marketing, events, speaking opportunities, corporate social responsibility programs, blogs and sponsorships – all have played a role.
Here are some Fantail favourites:
When nickel resource companies merge, how do you engage employees in your new corporate mission and values? With a program called My Xni, and an “apron book” for each miner. This went global in seven languages – an internal communications success founded on the simplest of messages – “Mine your talent…grow, with us.”
As agency-of-record for Lakehead University, we provide strategic counsel and manage the advertising, media planning, social and online marketing, public and media relations that go with each communications campaign.
Hockey, race, theatre, golf sponsorship activation with one goal in mind – customer acquisition. Thousands switched to this growing global bank, thanks to our innovative blend of on site, online and media promotion activation strategies.
Fantail led the development of a new five-year marketing plan for Northern Ontario tourism. At its core? This key message: “Northern Ontario. Aaaah!”
Leveraged the uniqueness of the CNE food offer as primary media hook for 2010; built a powerhouse media relations effort, yielding a record 190 million impressions and and ROI of 8.9:1.
When we convinced Onbrand Design that they weren’t a packaging design company, they were a Shelf Strategy consultancy, their visibility and business development activity jumped.
When Studentawards hired Fantail, they were a scholarship business. Now, they’re a youth insights company, and their Canada 2020 research content has become an instantly credible brand.
Groundbreaking event and viral marketing program in NE U.S. for Canadian Aquaculture Industry Alliance based on distinctive nutrition and taste messaging. Created 14.5 million impressions and an opt-in database of over 3000 Canadian Salmon aficionados.
Leveraged CEO’s belief in “Happiness at Work” into distinctive message for the temporary staffing business in Canada. Generated over 11 million impressions of the message through media stories, speaking engagements and customer seminars.
Engineered a distinctive, emotional message platform for major capital asset manager, part of the global Dutch bank Aegon NV.
Engineered new messaging and positioning for Japanese conglomerate’s Canadian IT consulting arm – unparalleled client care and global expertise in every office.
Fantail’s award-winning Operation Omelette campaign – leveraged inherent consumer beliefs about eggs into national field engagement and media relations innovative program. Canadian Public Relations Society Gold Medal winner.
WES in New York hired Fantail to turn their brand upside down, and move it from a retail academic credentials service to a global education intelligence business. Our marketing vision and plan was fully implemented.
We launched women-focused e-commerce business "HealthHarmony.ca" for Doubleday. Our marketing PR plan included media relations, a media tour, polling and online contesting and social media.
Fast-growing branding consultancy Level5 relies on Fantail to create unique and business-building opportunities to tell its Brand as a Business System story.
Canada’s leading design show and conference relies on Fantail for skillful messaging to drive show traffic and 20 million media impressions. ROI of 4:1.
Our campaign for “How do you say prosciutto” went viral and made history when more Canadians said, in a poll, that they couldn’t spell prosciutto, but certainly enjoyed it. ROI: 4.1:1